Since Benedikte Utzon changed ownership in 2012, it has been the new owner's mission to reinvigorate the traditional brand. Lasse Skaarup, the current owner, has done this by first opening the business in Skagen and later the store on Købmagergade in Copenhagen. Now the latest addition has been made: our circus showroom.

The idea for a showroom on wheels arose by chance during a conversation with event maker Anne Madirazza. The circus has always had a big place in Lasse's life, so when he saw an old Circus Benneweis wagon for sale a few years ago, he bought it without knowing what it was for. Anne and Lasse agreed to renovate it and turn it into an appetizer for the wide selection in Benedikte Utzon's stores.

It was a major work ahead, because the renovation should be in respect of the history of the brand and the wagon – and as close to the original as possible. After careful research, the broad lines were laid. The renovation, which consists almost entirely of recycled materials, took place during 2020 and 2021. By spring 2021, the wagon was ready to roll off.

Benedikte Utzon's circus showroom features our most popular styles for you to try before ordering via an iPad in the carriage. Then, as always, we ship with free shipping within two business days. Of course, our cute staff is ready with good advice for styling and caring for your products.

Over the summer, the circus car will be installed on the site at the Customs Building at the end of Havnevej in Skagen – except for 5 weeks, where it is located in Tisvildeleje. 

If you want to know more about our rolling showroom, follow the hashtag #cirkusshowroom